A customer visits your FluentCart store, finds a product they love, and saves it to their wishlist. They’re interested — just not ready to buy at full price. Two weeks later, you run a sale on that exact product. The price drops 20%.
Does that customer know? Without a notification system in place, probably not. They’d have to visit your store again by chance, navigate back to the product, and notice the updated price themselves. Most won’t.
Price drop alerts close that gap automatically. When a wishlisted product goes on sale, GoWishCart detects the price change and emails every customer who saved it — turning a passive sale into an active re-engagement campaign with no manual work on your end.
This tutorial walks through the complete setup: enabling alerts, configuring FluentCRM automation around price drop events, customizing notification emails, and making sure guest shoppers are covered too.
Why Price Drop Alerts Convert
Before the setup, a quick note on why this matters.
A customer who wishlisted a product has already done the hard part — they found something they want and decided it was worth remembering. That’s a much warmer signal than a generic site visitor. The only thing standing between them and a purchase might be the price.
When you notify that customer the moment the price drops, you’re reaching them at peak relevance. The product is already on their mental shortlist. The email isn’t cold outreach — it’s a direct answer to something they’ve already expressed interest in. That’s why price drop alert emails consistently outperform standard promotional emails on open rates and click-through.
The mechanic is simple: intent plus timing equals conversion.
How GoWishCart Detects Price Changes
GoWishCart monitors your FluentCart product catalog and watches for price updates. When a product’s price is reduced — whether you’re editing it manually, running a scheduled sale, or applying a discount — GoWishCart compares the new price against the saved wishlist entries for that product.
If any customers have that product in their wishlist, GoWishCart queues notification emails for each of them. This happens automatically in the background. You don’t need to trigger anything manually or remember to send a campaign after every price change.
The detection works at the variation level too. If your product has multiple variants — sizes, colors, configurations — and only one variant’s price drops, GoWishCart scopes the notification to customers who saved that specific variant. Customers who saved a different variant won’t receive an alert for a price change that doesn’t apply to what they actually want.
Step 1: Enable Price Drop Notifications in GoWishCart
Log in to your WordPress admin and navigate to FluentCart → GoWishCart → Settings. Open the Notifications tab.
You’ll see a toggle for Price Drop Alerts — switch it on. Below the toggle, configure these options:
Notification Delay. This sets a buffer between the price change and the email send. A delay of 15–30 minutes is usually appropriate — long enough to avoid sending on an accidental price edit you immediately correct, short enough that the alert still feels timely.
Price Drop Threshold. You can optionally set a minimum percentage or fixed amount for a price change to qualify as a notification trigger. This prevents emails going out for trivial rounding changes. A threshold of 5–10% is a reasonable starting point for most stores.
From Name and Reply-To Address. Set these to match your store branding. The From Name is what customers see in their inbox before opening the email, so make it recognizable — your store name, not a generic sender.
Save your settings before moving on.
Step 2: Customize the Notification Email
Still in the Notifications tab, click Edit Email Template next to Price Drop Alerts.
GoWishCart’s email editor gives you control over the content and structure of the notification. The template uses dynamic tags that populate with real data at send time:
| Tag | Output |
|---|---|
{{product_name}} |
The wishlisted product’s name |
{{original_price}} |
The price before the drop |
{{new_price}} |
The current reduced price |
{{product_url}} |
Direct link to the product page |
{{wishlist_url}} |
Link to the customer’s full wishlist |
{{customer_name}} |
Customer’s first name (logged-in users) |
A high-converting price drop email is short and direct. It doesn’t need to be elaborate — the customer already knows the product. What they need is the new price, clear visual contrast with the old price, and a single prominent call-to-action.
A simple structure that works well:
- Subject line:
Good news — [Product Name] just dropped in price - Body: One or two sentences acknowledging they saved this item, stating the new price with the original crossed out, and a button linking directly to the product page or checkout
- Optional: A brief urgency note if the sale is time-limited (“Sale ends Sunday”)
Avoid padding the email with unrelated products or generic promotional content. The goal is to get them from inbox to product page in as few steps as possible.
Step 3: Set Up FluentCRM Automation for Price Drop Events
GoWishCart’s built-in email handles the immediate notification. FluentCRM lets you build a follow-up sequence around customers who receive that alert but don’t convert right away.
In your FluentCRM dashboard, go to Automation → Create New Automation.
Set the trigger to GoWishCart — Price Drop Alert Sent. This fires whenever GoWishCart dispatches a price drop notification to a contact, giving FluentCRM a precise entry point for the follow-up sequence.
A practical three-step sequence to start with:
Day 0 — GoWishCart sends the price drop notification. FluentCRM applies a tag: price-drop-notified.
Day 2 — FluentCRM checks whether the contact has purchased the product. If not, send a follow-up email. Keep it light — a simple “Still thinking it over?” with a link back to the product and a sentence about the sale duration if applicable.
Day 5 (or before sale ends) — If still no purchase, send a final reminder. Reference the deadline if the discount is expiring: “Last chance — the sale on [Product Name] ends tonight.” After this email, remove the price-drop-notified tag to keep your list clean for future campaigns.
If the contact does purchase at any point in the sequence, use a Goal step in FluentCRM to exit them from the automation immediately. You don’t want to send “last chance” emails to someone who already bought.
Covering Guest Shoppers with Optional Email Capture
Logged-in customers are handled automatically — their email addresses are already associated with their accounts. Guest shoppers require one extra step.
When a guest visitor adds a product to their wishlist, GoWishCart can display an optional prompt asking for their email address to receive notifications. The prompt appears inline below the wishlist confirmation, or as a small overlay — configurable in GoWishCart → Settings → Guest Capture.
The prompt copy is editable. Keep it benefit-focused rather than form-focused:
“Want to know if this goes on sale? Enter your email and we’ll let you know.”
Guests who provide an email are stored as notification subscribers in GoWishCart and, if FluentCRM integration is enabled, added as contacts with a wishlist-guest tag. They receive price drop alerts exactly like registered users.
Guests who skip the prompt still get a working wishlist — the email capture is opt-in, not a requirement. But for stores with significant guest traffic, even a modest opt-in rate generates a list of warm, product-qualified leads from visitors who would have otherwise left without a trace.
What Happens After Setup
Once price drop alerts are configured, the system runs without ongoing maintenance. Lower a product price, and GoWishCart handles the rest — checking who saved it, sending alerts to logged-in customers and opted-in guests, and feeding the event into FluentCRM if you’ve set up the automation.
The only thing left to do is review performance periodically. Track open rates and click-through rates on the price drop notification email, and compare conversion rates between notified customers and non-notified traffic to the same sale. That data will tell you whether your threshold settings, email timing, and follow-up sequence are calibrated correctly — and give you a clear picture of what the notification system is actually worth to your store.
→ Install GoWishCart free from WordPress.org and start converting wishlists into sales automatically.