Wishlist marketing: how to turn saved items into sales

A wishlist is a list of products your shoppers want, in their own words. Few other marketing tools give you that. Wishlist marketing is about using it well: getting more shoppers to save, then following up at the right moment.

Here’s a playbook in four stages.

Stage 1: Get more saves

You can only follow up on what’s been saved.

• Allow guests. Asking for an account before saving stops most first-time visitors. GoWishCart supports guest wishlists out of the box.
• Make the button easy to find. Put it next to Add to cart on product pages and turn on Show Button on Shop Page so shoppers can save while browsing.
• Use a clear label. A heart icon with Save for later or Add to wishlist is instantly recognisable.
• Show the benefit. A line like “Save it and we’ll email you if the price drops” gives shoppers a reason to click.
• Link the wishlist everywhere. Add it to your header and menu. See how to add a wishlist link to your header.

Stage 2: Collect an email

A guest wishlist lives in one browser. To follow up, you need an email address.

• Logged-in customers already have one.
• For guests, GoWishCart offers optional email capture. Frame it as a benefit: “Email me if this goes on sale.”
• If you use FluentCRM, contacts who save items can be added to lists and tagged automatically.

Stage 3: Follow up at the right moment

These are the emails that turn saves into orders. Each one is about a product the shopper chose.

For the full funnels, read automate wishlist emails with FluentCRM. For copy you can use, see 10 wishlist reminder email examples and the back-in-stock email template.

A note on discounts: start with a plain reminder. Many shoppers just need a nudge. Offer a discount only to those who still haven’t bought, so you don’t give margin to people who would have paid full price.

Stage 4: Use wishlist data to run your store

Wishlists tell you what people want before they buy. Use that:

• What to discount. Products that are saved often but rarely bought may be priced too high. A small price drop will also trigger alerts to everyone who saved them.
• What to restock. Sold-out items that keep getting saved are worth reordering.
• What to feature. Popular saved products make good choices for your home page, ads and newsletters.
• When to run sales. Before Black Friday or a seasonal sale, look at the most-saved items and plan offers around them. See the Black Friday wishlist strategy.

GoWishCart Pro adds analytics and wishlist-to-cart conversion tracking, so you can see which products are saved most and how many saves become orders.

A simple starting plan

If you do nothing else this week:

1. Turn on guest wishlists and the shop page button.
2. Turn on price drop and back-in-stock alerts.
3. Build one FluentCRM reminder: item added → wait 2 days → email.

That alone covers the moments when shoppers are most likely to buy.

Related guides

• Do wishlists increase sales?
• The complete guide to wishlists on FluentCart

GoWishCart Team

We build GoWishCart, the free wishlist plugin for FluentCart stores. Questions about this article? Ask in thesupport forum.